I RESCUE
A simple, beautiful idea that gave underprivileged kids the ability to test themselves for LazyEye using the one thing they all had access to - a newspaper.
Cannes |D&AD| Clios |Epica | El Ojo | Communication Arts
Creative Director
3D RESCUE
The follow up... we created a lazy eye test using 3D glasses during the previews to the ‘dumbo’ movie; helping kids & parents test for lazy eye.
Creative Director